Press Kit.
Everything you need to write about Cloody. If something is missing, email hi@cloodyapp.com and you'll hear back fast.
The short version.
Cloody is an iPhone app built for revenge bedtime procrastination: staying up late on purpose to reclaim personal time, even when you know you'll regret it in the morning. Each morning you record a short voice message to your evening self. In the evening, a little before the bedtime you committed to, Cloody plays it back as the cue to start winding down. The nudge comes in your own voice, so it doesn't trigger the rebellion a nagging app would. Cloody is made by Softmode Labs AB, a small app studio in Sweden.
One-liner: The only voice that can stop you at 2 AM is your own. Cloody hands you the mic in the morning.
Three angles worth writing.
- The first app for revenge bedtime procrastination. The term has hundreds of millions of views on TikTok and coverage from major health outlets, yet apps have kept treating it as either insomnia or a screen-time problem. It's neither: it's an autonomy problem. Cloody is built for exactly this pattern.
- Your own voice, every evening. The core mechanic is a future-self intervention (Hal Hershfield's research area): morning-you records a message, evening-you hears it shortly before the committed bedtime, right when winding down should begin. On rested mornings, people cheer their evening self on. On rough mornings, they ask evening-you to be kinder to tomorrow. No notification an app could write matches hearing yourself.
- The anti-streak. Cloody's Good Nights counter only goes up. Missing a night never resets it, by design, because streak mechanics punish exactly the people who most need gentleness. A sleep app with no shame in it is rarer than it should be.
Fact sheet.
- Name: Cloody (App Store: "Cloody: Sleep Routine")
- What it is: An iPhone companion for going to bed when you meant to
- Launched: June 2026 on the App Store
- Platform: iOS 17 or later
- Pricing: Monthly or annual subscription with a 7-day free trial
- Made by: Softmode Labs AB, an independent studio in Sweden
- Built with: SwiftUI and Apple's Screen Time API. Voice messages stay on the device and are never uploaded.
- Science basis: Motivational Interviewing and future self-continuity research
- Mascot: Cloody, a soft purple cloud with a cute face
- Download: apps.apple.com/app/id6760363436
Contact.
Cloody was built by an app founder after years of losing evenings to the exact loop the app now interrupts. Available for interviews and comments on revenge bedtime procrastination and the tools and approaches that actually help against it. Email hi@cloodyapp.com.
Quotes you can lift.
- "Cloody doesn't tell you to go to bed. Cloody helps you remember why you wanted to."
- "Everyone builds blockers. But revenge bedtime procrastination is an autonomy problem, and you can't fix an autonomy problem by taking more autonomy away. So we gave the job to the one voice nobody rebels against: your own."
Assets.
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